Drought and Swine Flu

Indian farmers were severely hit by the deficiency in monsoon this year. More than 170 districts in the country have been declared drought-hit by the government so far. Photo: PTI

In this image, women worship the plough to appease the rain God, in Patna, Bihar. Photo: Ranjeet Kumar

I am really amazed by the coverage of drought by Media..I take Mint and it covered it one day but none is giving it the kind of importance it has...170 districts in all over India are affected by this. Only The Hindu is covering this properly..

http://beta.thehindu.com/opinion/lead/article3961.ece?homepage=true

Forget rediff..which I am not sure has mentioned this even...It's really serious 28 out of 38 districts in Bihar are declared drought affected..

Contrary to that Swine Flu which has so far killed 28 in the whole of country is given so much media coverage. I am not saying that's wrong but there is a larger issue which is completely ignored by the mass media...

I recall Reinforcement Theory of Media..i.e. Media publishes what readers want...Damn it...